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Archive for 'April,2011'

Excelling as a creative within a corporate environment can be a real challenge

Excelling as a creative within a corporate environment can be a real challenge

Want a ‘fish out of water’ moment? Picture a ‘capital C’ creative trying to find their way within a corporate environment! If you close your eyes you can almost see the corporate’s finance or HR team [...]

Recruiting Tiger Woods and ROI

Recruiting Tiger Woods and ROI

Tiger Woods is coming to Melbourne, Australia in a $3 million deal – with Victorian taxpayers paying half the bill. According to Mr. Brumby, “the Woods visit would generate $19 million in economic benefits to the [...]

How social media is synergising personal and corporate brands

How social media is synergising personal and corporate brands

We now live in a knowledge economy where the skills, experience and expertise of the executives and staff within organisations are what continue to make corporate brands successful. I remember starting work in the technology industry [...]

Employers, remember you are being assessed too

Employers, remember you are being assessed too

Marketers spend thousands each month promoting their companies. They hire advertising agencies and invest heavily on media placements. While all of this certainly does promote their brand, most of us will acknowledge that true brand success [...]

Interviewing tips – Part One: Before the Interview

Interviewing tips – Part One: Before the Interview

I’ve never counted, but over the past 10 years I must have either conducted and set up thousands of interviews. And during this time, I’ve seen some knockout ones and witnessed others that would make your [...]

Which career is right for you?

Which career is right for you?

Wouldn’t it be nice if at the end of High School we could stare into a crystal ball and see our future career magically appear before our very eyes? I remember at the age of 17 [...]

Work-Life. What balance?

Work-Life. What balance?

Ten years ago ‘work-life balance’ was a conversation held at few workplaces around the world and in Australia. Today talk of ‘work-life balance’ is commonplace, with a sense of urgency. Personally I find the whole concept [...]

The new job dilemma: consistency vs. change

The new job dilemma: consistency vs. change

When you start to look for a new job, there’s almost always one main thought driving this – change. The old job no longer challenges you, your interest is now elsewhere, or you don’t see any [...]