Archive for 'May,2011'
Networking is not a part-time job!
Networking is a great way to expand your network of contacts, particularly for those looking to establish professional contacts and stay in touch with peers, clients, and potential employers. However, once you’ve established mutual points of [...]
Same old advertising strategy in a digital world? Forget it!
In the traditional sense of advertising, brands promoted their products and services to the world by developing creative forms of advertising on TV, radio and display media to lure customers to them from competitors. Gone are [...]
Emails: WHY ARE YOU SHOUTING?
For all our best intentions to ‘get away from the desk’, ‘get out there’ and to ‘pick up the phone and talk to someone’, email remains the pervasive medium through which to communicate around the office. [...]
5 tips for effective networking
When asked about the most effective strategies for gaining new opportunities, most people will (and should) tell you it’s networking. However, whilst networking has proven to be a great way for many of us to explore [...]
Twitter’s marketing secret
Twitter is maybe the most misunderstood and underestimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events [...]
Is networking working for you?
While the term “networking” is well-known, the concepts of “professional” and “effective” networking, it seems, are not so familiar to the many entering our industry… all too often when asked to speak at college graduations or [...]
Talent starts with a belief in yourself
This is an edited version of the speech I gave at the Year 6 Graduation Ceremony at Mosman Prep School . While the talk was designed for and positioned to appeal to 11 year old [...]
5 critical questions for the interviewer to make your interview more impactful
How often have you been interviewing someone and received a blank stare after a question, or the interviewee starts to bite their fingers and look at you with a grimace of despair. Alternatively, they have gone [...]
How do you know if an organisation’s culture is right for you?
During the many years I worked as a recruitment consultant, and certainly in the last few years running my own career development practice, I have become accustomed to asking the question “so what sort of culture [...]









Brands have nowhere to hide
This article about branding reminded me of this quote: “Your reputati
Redundant? Me!?
I hail from the council estates of Sunderland in the north east of Eng
13 things that really annoy people on LinkedIn
One of my biggest annoyances is when I get a message from somebody I d
Cultural fit: How to match your skills and personality to a job
Hi Stuart, Excellent point. Cultural fit is vitally important. I just
Cultural fit: How to match your skills and personality to a job
Hi Leonie, I completely agree with you. Don't pretend to be someone y