Archive for 'October,2011'

The Elevator Pitch – Make the most of a brief encounter

The Elevator Pitch – Make the most of a brief encounter

Whether you’re a marketer, a communicator, or a “capital C” creative, being able to aptly summarise what you do and where you work is extremely important for your own personal brand. If you can’t concisely sum [...]

Employers: This is how you get value out of your recruiter

Employers: This is how you get value out of your recruiter

It’s not uncommon to hear recruiters being heavily criticised by their clients. And often it’s well deserved. But as with most contentious issues in life, there is more to poor recruiter service than meets the eye. [...]

Which eCommerce strategy applies to your business?

Which eCommerce strategy applies to your business?

At the moment across the Firebrand global network, acquiring and retaining digital marketing talent is and continues to be the number one request from our agency and corporate clients. Digital marketing is without a doubt a [...]

The work of art within

The work of art within

Michelangelo is often quoted as having said that inside every block of stone or marble dwells a beautiful statue; and that his task, as the sculptor, was to remove the excess material to reveal the work [...]

Leadership is action! It’s what you do that counts, not what you say

Leadership is action! It’s what you do that counts, not what you say

Managers have subordinates, leaders have followers. That short statement took me many years to learn. When I was young, and thrust into a management role way before I was ready, I thought leadership meant, “getting people [...]

Do you have the critical ‘X Factor’ to succeed?

Do you have the critical ‘X Factor’ to succeed?

The three traditional “must haves” for businesses and individuals to succeed today are no longer enough. We now must also have one extra, all powerful attribute without which we will not reach our full potential. This [...]

Job hunting? Keep calm, stay positive, and persevere!

Job hunting? Keep calm, stay positive, and persevere!

Job hunting is tough, and what’s often most difficult is staying motivated and positive as you do your research, write dozens of cover letters and send out countless applications, only to hear the chirp of crickets [...]