Archive for 'March,2012'

When applying for a job, first impressions count!

When applying for a job, first impressions count!

Dear job seekers, if you’re reading this post and are not sure whether you need to “wow” a recruiter to land your dream job, then please, read this post, save it as a “favourite” on your [...]

Job seekers: Social media spring clean & game plan

Job seekers: Social media spring clean & game plan

Take a long, close look at yourself from a hiring manager’s point of view and consider this… Would you hire you? Now obviously you probably consider yourself to be the best thing on the market since [...]

Six thought leadership tips for communicators

Six thought leadership tips for communicators

If you are a communicator, work in public relations, marketing or communications, you are bound to have heard of, or are deeply involved in, thought leadership marketing. Some people groan at the mention of the word, [...]

12 key steps some Bloggers forget

12 key steps some Bloggers forget

Blogging can be as simple as opening a WordPress account and publishing your thoughts, photos and videos. However, if you want to take blogging more seriously whether you are a business blogger or a person with [...]

The future of work spaces: hot desks or cold comfort?

The future of work spaces: hot desks or cold comfort?

The stereotypical workplace of yesteryear — replete with corner offices, closed doors (and minds), cramped desks and awful coffee — long ago gave way to the stereotypical ‘progressive’ workplace of today, with its open-plan settings, ergonomically-tested [...]

Brand equity: Are CEOs neglecting a valuable asset?

Brand equity: Are CEOs neglecting a valuable asset?

We have just come through the reporting season and for many companies outside the mining industry, the half year results don’t make for great reading. Numerous announcements of staff redundancies or store closures accompanied these profit [...]

First step to new business glory

First step to new business glory

The biggest avoidable cost to services firms is the huge dollars and time wasted in lost new business initiatives and pitches. Here’s one simple step to lessen the biggest burden to profitability. Most firms waste huge [...]

Are traditional PR agencies losing the biggest piece of the social pie?

Are traditional PR agencies losing the biggest piece of the social pie?

Is it just me, or are there still a great number of PR agencies that continue to prioritise traditional media campaigns and print coverage over that of online? The role of the traditional PR media campaign [...]

Some people say advertising is not an industry for “old” people…

Some people say advertising is not an industry for “old” people…

I have now figured out why the Academy Award ceremony starts well before the sun goes down in Los Angeles. It is simply to accommodate the older talent who again walked away with the majority of [...]

Using brand to breathe life into the machine

Using brand to breathe life into the machine

Is your organisation run as a machine, or is it run as a living entity that displays the full range of human emotions? If as a machine, you’re not getting the best out of your resources. [...]