Archive for 'June,2012'

Corporate or creative attire: what’s your style (and does it matter)?

Corporate or creative attire: what’s your style (and does it matter)?

There’s a menswear shop in my home town that proclaims out the front: ‘well-dressed men are more successful’. It’s always bothered me. Bernie Madoff was well-dressed, and very successful for a long time, but he’ll see [...]

Is HR just another marketing department?

Is HR just another marketing department?

If I were to pose the above, rather odd question to the HR professionals I have worked with over the last decade, the typical response would be one of puzzlement followed by disbelief. However, if we [...]

Beware of the ‘bulldog’ recruiter…!

Beware of the ‘bulldog’ recruiter…!

Earlier this week I stumbled upon a great blog post titled “how to deal with a rude recruiter”. Having read the post and the comments associated, I can understand why the recruitment industry tends to portray [...]

The recipe for corporate mediocrity

The recipe for corporate mediocrity

Start with a cage containing five male monkeys. Then hang a bright yellow banana from the roof of the cage, on a piece of string, with a staircase leading up to it. In no time one [...]

10 creative ways to market your business on Pinterest

10 creative ways to market your business on Pinterest

Marketing used to be simple. You placed an ad in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business. Now [...]

Employee disengagement – and the remedy

Employee disengagement – and the remedy

The benefits of a highly engaged workforce are well known. When companies invest in their people – their EVP and their Employer brands – their staff are likely to be more committed. When the company communicates [...]

How to survive the gloom and doom coming our way

How to survive the gloom and doom coming our way

There is an economic tsunami coming our way. It might not hit as hard and abruptly as the GFC of late 2008 and 2009, but beware, it is brewing, and in many industries already here. You [...]

Can academic results ruin your chance of getting an interview?

Can academic results ruin your chance of getting an interview?

Last week I was involved in two separate discussions focussed around university results. The first was with Serena – a recent graduate who had unfortunately just missed out on her “dream job” because she didn’t have [...]

What is so special about your brand?

What is so special about your brand?

In a previous post I suggested that marketers are facing the reality of declining brand loyalty. This poses the question whether “more sameness” and therefore lack of differentiation is perhaps the primary reason behind the challenge [...]