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Archive for 'July,2012'

Do you realise how far you’ve come in your career?

Do you realise how far you’ve come in your career?

I was lucky enough to have had the opportunity to live and work in Hong Kong between 2006 and 2008, but hadn’t been back to Hong Kong since returning to Australia until a few weeks ago. [...]

Have you thought about “networking” at work?

Have you thought about “networking” at work?

There are a thousand blog posts and articles out there on the importance of networking. Whether you’re at an after-five function, out on the town, at a conference, or in the lobby, the importance of making [...]

PR professionals: What works better for you? Agency or in-house?

PR professionals: What works better for you? Agency or in-house?

As a PR agency recruiter in Sydney, I face a different challenge to many recruiters in the current economic climate. There is no shortage of jobs, but there is a definite shortage of great PR agency [...]

The 3 key challenges of leveraging your thought leadership internally

The 3 key challenges of leveraging your thought leadership internally

In my last post on Firebrand’s blog I wrote about the power of using thought leadership for motivating and inspiring employees and the role it can play in your retention and talent attraction strategy. While your [...]

5 Google+ resources & tips for business – plus infographic

5 Google+ resources & tips for business – plus infographic

In viewing the philosophy and personas of the the top three social networks — Google+, Facebook and Twitter — all are taking and staking different positions online. - Google sees Google+ as core to its online [...]

A résumé – your future on a piece of paper

A résumé – your future on a piece of paper

Ah, the résumé, that little piece of paper that can literally change your career and your life. The brilliant Tim McNamara wrote recently about résumés and the importance of being honest, both about your strengths and, [...]

Achieve your goals without fail by following one habit

Achieve your goals without fail by following one habit

My doctor just told me to lose 20 kgs. 20 kilograms!!! Do you know what I did? I immediately changed doctors. No, seriously, I bought a book by fitness guru Michelle Bridges. And almost immediately read [...]

Professional courtesy; a thing of the past?

Professional courtesy; a thing of the past?

You know the story. You make a call to a client, prospective client, partner, (insert person in organisation with whom you’re trying to make contact). The Gatekeeper promises to pass on your message. Your call is [...]

Where is your career path leading you?

Where is your career path leading you?

Close your eyes for a moment. Picture yourself many years from now sitting in a rocking chair in front of the fireplace. Right now you’re probably thinking “are you serious?” Please, just go with me on [...]

What happened to Challenger Brands?

What happened to Challenger Brands?

In 1999 “EATING THE BIG FISH” became a must read for the brand marketing community right around the world. The author was Adam Morgan, European Planning Director of TBWA at the time. We were all motivated [...]