Archive for 'August,2012'

What makes a kick-ass Account Manager?

What makes a kick-ass Account Manager?

It’s no secret that the current job market is tough. But, if you’re a kick-ass Account Manager, chances are you still have great career opportunities with exceptional businesses that will still hire, right now. Clients are [...]

How to leverage employer brands to attract top talent

How to leverage employer brands to attract top talent

In such difficult economic times, when high unemployment levels and rumors of fiscal peril abound, it can be easy for internal recruiters and HR to assume that they have the pick of the litter when hiring [...]

Agencies, media & digital companies: Your sales pitch sucks

Agencies, media & digital companies: Your sales pitch sucks

I believe passionately in the power of professional networking. Almost every day I receive an approach from an advertising/marketing agency, media owner, technology provider (particularly around mobile apps right now) or people looking to work for [...]

Redundant? Me!?

Redundant? Me!?

Let’s be honest; job hunting sucks. It’s a bit like living your life on a roller coaster. You’ve got the highs in the form of call-backs from prospective employers, confirmed interviews, and that feeling you get [...]

10 ways social media technologies are adding value

10 ways social media technologies are adding value

With the use of Social media technologies we can, at almost no cost, connect with like-minded “tribes” globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face-to-face [...]

Twitter for business: 18 things you should NOT do

Twitter for business: 18 things you should NOT do

Five years on Twitter doesn’t sound like a long time, however in the world of social media — it is, believe me! I have learned so much along the way, building my own following, but also [...]

Thrive at this one trait, and so will your career!

Thrive at this one trait, and so will your career!

It can take intrepid game watchers years of effort to see ‘The Big Five’ in the African bush. Yet I saw all five in the first three hours that I went looking last month. Buffalo, lion, [...]

Exciting digital & innovative trends happening in the retail industry

Exciting digital & innovative trends happening in the retail industry

Amongst the perceived doom and gloom facing the retail industry both locally and globally, I’ve noticed some gem ideas and innovations from retailers that show that even in tough times you can still be creative, cut [...]

Busy bodies – Why is it so important to be busy?

Busy bodies – Why is it so important to be busy?

Every time colleagues bump into each other in the street or in an elevator, the first question they ask is “So, how’s it going?” And the answer is always “Busy”. “Busy!” “So busy.” “Crazy busy.” This [...]

Brand revitalisation requires more than a facelift

Brand revitalisation requires more than a facelift

A brand marketer’s dream has to be the successful revitalisation of a once famous brand that has lost its gloss or perhaps has become simply irrelevant. Yes, brand creators also have a strong claim for fame [...]