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Archive for 'October,2012'

The dawn of the ‘Contsumer’: Are you prepared?

The dawn of the ‘Contsumer’: Are you prepared?

If the research findings by B2B Content Marketing Trends is anything to go by, then content marketing has moved from buzz word to an absolute must have for B2B companies. Given the sheer weight of information [...]

Is HR Social-able? [infographic]

Is HR Social-able? [infographic]

Once the domain of techies, edgy marketing professionals using the latest mobile devices and people who described themselves as ‘savvy’, social media’s now gone beyond mainstream. Working in the midst of the HR space, we’re always on [...]

It is not impossible to land a new job before Christmas

It is not impossible to land a new job before Christmas

Many job seekers look at the calendar year as containing several ‘choice’ months, in which their chances of being hired are better than others. There’s all sorts of reasons bandied about for why these months are [...]

Organisational change and the importance of your employer brand

Organisational change and the importance of your employer brand

Market pressures, increasing regulation, decreasing revenues, reputational erosion and other internal and external forces often stimulate the requirement for organisational change. In response, organisations may embark on structural, strategic or operational changes to move them to [...]

How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic]

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network? It [...]

Enhancing your CV? Do not go too far

Enhancing your CV? Do not go too far

When a famous brand gives itself a makeover or launches a new logo, many of us ask ourselves whether anything has really changed… For example, have new colours or a new logo on the outside of [...]

This is how you make a start on a more successful life

This is how you make a start on a more successful life

I don’t have many regrets. Sure—not having travelled as a young man. Not going to a co-educational school (I have always been shy with women). I regret not visiting my old Uncle Ernie in Sussex, when [...]

The future of Mobile Marketing is NFC (Near Field Communication)

The future of Mobile Marketing is NFC (Near Field Communication)

One of the biggest challenges facing marketers now is how to effectively use mobile for marketing. Most of the conversations on mobile marketing are focused on creating a HTML5/WAP site, building an App on iOS or [...]

Laughter is the best medicine

Laughter is the best medicine

Find a five or six year old child, and you will find a free human being. Free to be human. That’s because children run on ‘automatic’ — instinctive and spontaneous. They create their world and delight [...]

13 things that really annoy people on LinkedIn

13 things that really annoy people on LinkedIn

Almost everyone I’m in contact with through business is on LinkedIn these days (and if you’re not, you should be). It’s a brilliant, professional, online business networking site and a place where you’re expected to promote [...]