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  1. [...] Content marketing is no longer a marketing buzzword; it is a huge and growing area of just about every successful brand’s marketing effort. It is also looked upon very favourably by Google’s search engine. I read somewhere recently that “Content marketing is the new advertising”… and I agree. So, what is content marketing? The Content Marketing Institute (CMI) defines it quite well, with global application, as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. CMI serves many global brands and further shares on its website that content marketing “is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty”. [...]

  2. [...] media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for [...]

  3. [...] ultimate winner is the consumer with wider choice and greater confidence in the integrity of the brand or [...]

  4. [...] Content marketing is no longer a marketing buzzword; it is a huge and growing area of just about every successful brand’s marketing effort. It is also looked upon very favourably by Google’s search engine. I read somewhere recently that “Content marketing is the new advertising”… and I agree. So, what is content marketing? The Content Marketing Institute (CMI) defines it quite well, with global application, as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. CMI serves many global brands and further shares on its website that content marketing “is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty”. [...]

  5. […] of digital/social media is one that simply cannot be ignored. 5. Interactive Content Marketing: Content marketing is no longer a marketing buzzword; it is a huge and growing area of just about every […]

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