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Archive for 'November,2012'

PR Agencies: Why your staff are leaving

PR Agencies: Why your staff are leaving

When I tell people that I’m a specialist PR recruiter, many people say, “Wow, you must have tons of people applying for your jobs. PR seems really fun”. These people are only half right. PR is a [...]

7 steps to creating employee brand ambassadors using social media

7 steps to creating employee brand ambassadors using social media

Have you ever had a customer track you down via Facebook, LinkedIn or Twitter to resolve a problem for them? What about a friend asking you for advice about a product that’s made by the brand [...]

Interview tip: What is your biggest weakness?

Interview tip: What is your biggest weakness?

“What is your biggest weakness?” This is a question you are probably not looking forward to answering. I know this because it is the one question that people ask my advice on the most. Firstly I [...]

23 tips for creating content that Google loves [Infographic]

23 tips for creating content that Google loves [Infographic]

Since starting my blog I have focused on two key activities: Creating content that is relevant and adds value, and building tribes on social networks. I didn’t focus on ‘optimising’ my site for search engines (also [...]

Attention social networkers: get offline!

Attention social networkers: get offline!

It’s no secret that online social networking is the new black.  It’s changed the way that we all communicate. Today, it’s unlikely you can hide from your friends, family or colleagues sending you information via Twitter, [...]

10 ways you can avoid corporate mediocrity

10 ways you can avoid corporate mediocrity

One of my favourite blog posts is by Richard Sauerman, titled ‘The Recipe for Corporate Mediocrity’. It details a scenario involving 5 monkeys in a cage as they each climb a staircase to attain a shiny [...]

The Zulu, the rugby coach and how to keep winning

The Zulu, the rugby coach and how to keep winning

I love to be organized – to have a careful plan, clarity on steps, and then work through those one by one. It’s a strength. And increasingly – a fatal flaw. Being organized a fatal flaw? [...]

10 essential personal branding tips for Twitter

10 essential personal branding tips for Twitter

Twitter can be an incredibly powerful personal branding tool if you take advantage of all the opportunities it presents. Many people are self-taught and sometimes it’s a case of “you don’t know what you don’t know”, [...]

Are brands still judged by the company they keep?

Are brands still judged by the company they keep?

For generations brands have been judged by the company they keep and often by the environment in which a brand is offered to its target audience. This discipline has been an important success factor for luxury [...]

Can a picture REALLY tell a thousand words?

Can a picture REALLY tell a thousand words?

Last week a friend of mine asked me if I could help her put a job application together. She had been approached by a head hunter representing a very well known US-based business. She really liked [...]