Archive for 'December,2012'
The top 20 digital marketing, social and career posts from Firebrand in 2012
It’s been a bumper year of thought leadership on our Firebrand Ideas Ignition blog with 115 new digital marketing, social, and career articles published in 2012. Below is a list of our top 20 most viewed [...]
Are you an E-Mail E-diot?
It seems the more ways they invent for us to communicate, the worse we become at it. Email is pretty old-school these days (and I believe smart companies will replace it, internally at least, with a [...]
10 marketing / advertising trends to focus on in 2013
Over the last few years, the ways a company can engage with a consumer have increased exponentially. Social, local, mobile, augmented reality, QR codes, popup shops – all these new channels have come onto the scene [...]
My top 5 career lessons
There’s something about the end of a year that often leads you to reflect on the past, what you’ve achieved, and how you got there. As 2012 draws to a close, I’ve spent some time looking [...]
Mass communication is dead: It is time to get personal!
It happens every now and then. I’ll receive an email wishing me (along with all my fellow “undisclosed recipients”) a “Happy Easter”, “Merry Christmas” or a “Happy New Year”. You just know you’ve been sent a [...]
Time for a commercial break?
Please allow me to start with two confessions: - I am a cricket tragic and can easily watch 5 days of play without missing a single delivery. - Secondly, even at this early stage in my [...]
The Gift of Yugen
Yugen. Is this a really bad Bulgarian Christmas pudding? Or a nasty cocktail served at office Christmas parties? Yugen is neither of the above. Yugen is a Japanese word that sits at the core of the [...]









Redundant? Me!?
I hail from the council estates of Sunderland in the north east of Eng
13 things that really annoy people on LinkedIn
One of my biggest annoyances is when I get a message from somebody I d
Cultural fit: How to match your skills and personality to a job
Hi Stuart, Excellent point. Cultural fit is vitally important. I just
Cultural fit: How to match your skills and personality to a job
Hi Leonie, I completely agree with you. Don't pretend to be someone y
Cultural fit: How to match your skills and personality to a job
I don't think there is any point in trying to make yourself fit into a