Archive for 'December,2012'

The top 20 digital marketing, social and career posts from Firebrand in 2012

The top 20 digital marketing, social and career posts from Firebrand in 2012

It’s been a bumper year of thought leadership on our Firebrand Ideas Ignition blog with 115 new digital marketing, social, and career articles published in 2012. Below is a list of our top 20 most viewed [...]

Are you an E-Mail E-diot?

Are you an E-Mail E-diot?

It seems the more ways they invent for us to communicate, the worse we become at it. Email is pretty old-school these days (and I believe smart companies will replace it, internally at least, with a [...]

10 marketing / advertising trends to focus on in 2013

10 marketing / advertising trends to focus on in 2013

Over the last few years, the ways a company can engage with a consumer have increased exponentially. Social, local, mobile, augmented reality, QR codes, popup shops – all these new channels have come onto the scene [...]

My top 5 career lessons

My top 5 career lessons

There’s something about the end of a year that often leads you to reflect on the past, what you’ve achieved, and how you got there. As 2012 draws to a close, I’ve spent some time looking [...]

Mass communication is dead: It is time to get personal!

Mass communication is dead: It is time to get personal!

It happens every now and then. I’ll receive an email wishing me (along with all my fellow “undisclosed recipients”) a “Happy Easter”, “Merry Christmas” or a “Happy New Year”. You just know you’ve been sent a [...]

Time for a commercial break?

Time for a commercial break?

Please allow me to start with two confessions: – I am a cricket tragic and can easily watch 5 days of play without missing a single delivery. – Secondly, even at this early stage in my [...]

The Gift of Yugen

The Gift of Yugen

Yugen. Is this a really bad Bulgarian Christmas pudding? Or a nasty cocktail served at office Christmas parties? Yugen is neither of the above. Yugen is a Japanese word that sits at the core of the [...]