Archive for 'January,2013'

PR Professionals: Adapt or die!

PR Professionals: Adapt or die!

Things are changing, and changing fast. Even in just the past year, the profile of the PR professional I recruit has changed dramatically. At all levels, I have seen a shift from briefs for standard job [...]

Job seekers: How do you stand out from the crowd?

Job seekers: How do you stand out from the crowd?

What differentiates you from the tens if not hundreds of other people applying for your dream job? What do you stand for that will separate you from the crowd? Have you built an area of specialty [...]

What can YOU do to maintain positivity and improve productivity at work?

What can YOU do to maintain positivity and improve productivity at work?

Most offices have a ‘Negative Nelly'; if you work in a particularly large office, you’ve probably got a few. You know who I’m talking about. These people spread their negativity in a variety of ways, and [...]

Top 10 marketing activities you should be doing in 2013

Top 10 marketing activities you should be doing in 2013

A new year brings the usual personal new years’ resolutions: get healthy, lose weight, look for romance or find a new job. But what are you doing about your professional resolutions?  If you’re a marketer, here [...]

Do not be a LinkedIn tart!

Do not be a LinkedIn tart!

I am no LinkedIn expert. But I do use it. I post status updates, I join groups, I comment in discussions, and I check backgrounds of just about every person I am about to interview or [...]

6 social media trends you should not ignore in 2013

6 social media trends you should not ignore in 2013

In 2012, some very significant social media events happened which have paved the path for some exciting trends in 2013. Facebook bought Instagram for $1 billion and then went public. The question is, will Instagram survive [...]