Archive for 'February,2013'

From digital marketing executive to CMO: 10 tips to get to the top

From digital marketing executive to CMO: 10 tips to get to the top

If you want to be a CMO or Marketing Director at a big brand and currently work in social media or digital marketing, you’re probably not going to make it. The fact is, you’re in the [...]

The grammar rant: Totes soz for caring so much

The grammar rant: Totes soz for caring so much

I admit it; when it comes to spelling, grammar and how to communicate the English language, I’m something of a pedant. I enjoy long, sometimes heated, exchanges about the Oxford, or serial, comma’s potential use or [...]

Interview tip: What are your salary expectations?

Interview tip: What are your salary expectations?

I’ve been in this game long enough to know that the majority of job seekers don’t like to discuss money in their interviews“. People often don’t want to be the first to mention a figure. If [...]

20 ideas for content that people love to share on social media

20 ideas for content that people love to share on social media

Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest [...]

Thinking about resigning? How NOT to do it

Thinking about resigning? How NOT to do it

So, you’ve been offered a new job, you’ve signed on the dotted line and are envisaging the exciting career prospects ahead of you when suddenly you realise you have to resign. Oh, the dreaded resignation. It [...]

If you want a great next role, get ill first!

If you want a great next role, get ill first!

“It took me 130 coffees to land the ideal next role for me,” said my breakfast guest on Friday. 130 coffees, hey. Now that would make you pretty ill. And that’s the point of this story. [...]

Seriously, who is in control of your career?

Seriously, who is in control of your career?

I flew home from China the other day and was sitting next to a guy on the plane who had just spent four weeks with his family in Huzhou. Since completing his degree as an international [...]

What makes you itch?

What makes you itch?

I went to Byron Bay for my family holiday. And the question everyone asks me is, “What did you do in Byron?”. As if I was there to “do” something. And my answer is always, “Well, [...]