Twitter is a great way to have a 2 way conversation directly with the company. Find people on Twitter that work at the company you want to work at, and start to engage with them. Most employees mention their employers in their bios. You can use Twellow to help you find profiles mentioning your desired company. You can also @reply to the company’s personal Twitter account inquiring about an informational interview source.
Facebookis a tricky one as some people see it more as a personal than a professional tool. But, that aside, most companies still have a company account so you can still use it to privately source jobs! There are many Facebook apps, such as Branch Out, that allow you to find connections at desired companies.
YouTube is underrated as a job seeker portal. YouTube is the Internet’s third largest site, after Google and Facebook. It’s widely known that a large amount of the job openings are not listed on job boards, but there is a gold mine of jobs that are on YouTube that aren’t listed on job boards. For instance, a large corporate might only have their job listed on their website, but will have a video feature included and 99% of the time this video is also on YouTube. Video is a company’s best opportunity to tell a compelling story to attract top candidates, according to this HireRabbit infographic.
So, where to next? Target connections and get your “in”
Prepare: Start with the end in mind. Just because you’ve tweeted, emailed or LinkedIn Messaged, doesn’t mean they have to reply. So, before you start spamming off thousands of messages think about what exactly you hope to achieve from this specific person. There must be a valid reason for you contacting them specifically, and not going directly through the traditional HR channels.
Be brief, be concise, be real: Don’t spam them with unsolicited résumés. NO ONE likes this. Not even recruiters. Be clear about the reason you are contacting them (you want insights into the actual company; you want to know what they recommend doing; you want to understand if your skills are even required by an organisation like theirs), and then offer them the chance to ask for your resume. Be clear of what you want from the start and leave all the fluff for later.
Spot the similarity: If you found them through a friend, an article or a love of football, tell them. Mentioning something in common breaks the ice and makes that introduction warmer.
Be specific, avoid generalities: There is a difference between wanting just any job and wanting to work for a specific company. Let the employer know why you are pursuing them. What is the desired outcome?
Put a time on it: Ask for the meeting, the coffee, or the introduction. Don’t leave it open ended. Follow up with them if you haven’t heard in 2 weeks. But, don’t stalk.
Social media really is a super way of contacting potential employers. There is a great phrase that says ‘if you wouldn’t be happy with a massive billboard in Times Square with your face on it and what you’ve written on social media displayed for all the world to see, then don’t say it all’. That is a great rule to live by.