Digital Marketing Social Media — 21 May 2013
6 things you didn’t know about Twitter

Twitter was never meant to be a social network. In fact, Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed.

Did you know this about Twitter?

Twitter has released some internal research that shows how multi-media rich its platform has become and also its increasing role as an effective buzz and engagement tool that can used by journalists, news organisations and users to increase their Twitter followers and retweets.

#1. Tweeting more gets you more followers

For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected.

Tweeting more gets you more followers

#2. You can send tweets with a text message

Twitter was born with mobile in its DNA and that is obvious from its 140 character limit that was designed around the texting constraints of mobile SMS. When Twitter became embedded within Apple’s mobile operating system, it reached a tipping point that has continued to cement its place as the the webs go-to channel for breaking news and quick bytes of information.

Twitter can be set up to integrate with your texting.

Tweet via SMS

Not only can you send tweets with a text message but you can receive text messages when someone new follows you, your tweet is retweeted and even when your tweet is marked as a favourite. Below is the screen you see when setting up your mobile for texts and Twitter. To make sure that you aren’t receiving texts all the time from someone new following you or retweets it may be best to turn most of these off.

Twitter text notifications

#3. Tweets with media receive on average 3 to 4 times more engagement

Twitter started as mono-media but has evolved into a multi-media social network. Media can include videos, photos and even Slideshare that can be viewed within Twitter. Tweets with multi-media receive 300-400% more engagement than tweets without media included.

Twitter and Multimedia

#4. Using more @mentions increases your follower growth faster

Twitter research of its Twitter stream shows news organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected.

Using @mentions on Twitter promotes engagement

#5. Hashtags can increase engagement by almost 100%

According to research from Twitter, journalists using hashtags increased engagement by 100% and the increase was 50% †for news organizations.

Hashtages increase engagement by 2 times

#6. Retweeting more gets you more followers

Sharing more but letting them know via a retweet can get you more followers. So use the retweet button.

Twitter found that journalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth.

Retweeting more gets you more followers

What about you?

What works for you on Twitter? Look forward to hearing your stories in the comments below.

Want to learn how to use Twitter to market your brand and your blog?

My book Blogging the Smart Way ñ How to Create and Market a Killer Blog with Social Media will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 140,000.

Download and read it now.

This article was originally published on jeffbullas.com

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