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How digital marketers engage on Twitter

How digital marketers engage on Twitter

Social media has made it possible for us all to be digital marketers. The reality is, that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing and promoting a brand. It might be brand “you or it may be a business or organisation you represent. Marketing also involves two key activities – publishing and promotion.

Social media provides the means, the technology, and the platforms to do both.

Don’t underestimate Twitter’s brevity

Twitter’s role in the digital marketing pantheon was often seen as being about breaking news. However if used correctly, it can accelerate your brand message and content to a global waiting audience that will pass it on. Don’t underestimate Twitter’s marketing horsepower because of its 140 character brevity.

It can be a focused marketing platform that drives brand awareness and content discovery. It is a low friction network that moves multi-media content in real time… fast.

So if you see yourself as a digital marketer then you may be asking some questions. This will provide you with some ideas on the sources you may need to be reading to keep up-to-date. It will also enable some insights into the sources, apps, and people that you may need to follow or check out.

1. Which social networks are they on?
2. What apps and platforms do they use to share on Twitter?
3. What mobile apps do they use for sharing ?
4. What types of content do they share?
5. What are the mainstream media sources?
6. What industry sources are they sharing?
7. What are the social media sources are they reading, viewing and sharing?
8. Who are the people most retweeted by digital marketers?
9. Who are the people that are most mentioned?
10. What are the brands most retweeted?

A recent report on Leadtail looked at 143,856 tweets and 69,657 shared links to provide a snapshot of how digital marketers engage on Twitter. It also provided answers to those 10 questions.

How do digital marketers engage on Twitter?

Here are some insights into Twitter engagement as performed by digital marketers. It reveals resources, tools, and people that you may not have heard of that you may want to add to your reading, viewing and watch list.

1. What social networks are they on?

How Do Digital Marketers Engage On Twitter

2. What apps and platforms do they use?

How Do Digital Marketers Engage On Twitter

3. What mobile apps do they use to share on Twitter?

How Do Digital Marketers Engage On Twitter

4. What types of content do they share?

How Do Digital Marketers Engage On Twitter

5. What are the top 25 mainstream media content sources they share?

How Do Digital Marketers Engage On Twitter

6. What are the most shared industry sources?

How Do Digital Marketers Engage On Twitter

7. What are the social media content sources they share the most?

How Do Digital Marketers Engage On Twitter

8. Who are the top 25 people most retweeted by digital marketers?

How Do Digital Marketers Engage On Twitter9. Who are the top 25 people most mentioned?

How Do Digital Marketers Engage On Twitter

10. What brands are retweeted the most?

How Do Digital Marketers Engage On Twitter

If you want to read the full report you can read it here.

What about you?

How do you engage on Twitter? Do you use it for breaking news and keeping across all the latest trends, or do you use it to drive traffic to your website or blog? Do you use Twitter to network and engage with friends, colleagues, and influencers? What is your primary use? Look forward to hearing about your ideas, stories and insights in the comments below.

More reading:

How to be an amazing digital marketer
62 tips for your social media marketing toolbox
Why a ‘body of work’ builds trust in your personal brand
37 tools and resources for blogging and social media marketing
6 things you didn’t know about Twitter
Twitter for business: 18 things you should NOT do
20 ideas for content that people love to share on social media
10 essential personal branding tips for Twitter

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