Archive for 'Author Archive'

Workplace culture: Is yours the right fit for you?

Workplace culture: Is yours the right fit for you?

It’s a funny thing isn’t it; the more you know, the more you realise there is to know. And so over my 25 years in the public relations industry I have come to realise that culture [...]

The best career advice & what it could do for you

The best career advice & what it could do for you

Do you stand out in your job or are you that ‘beige’ person in the background just getting along? Many years ago I attended a presentation by one of the most entertaining and challenging speakers I [...]

How being a ‘lab rat’ can fast-track your career

How being a ‘lab rat’ can fast-track your career

A young graduate recently joined our firm. I was scheduled to catch up with her but before I did I mulled over what I could share based on my 26 years in the PR industry that [...]

Being a work superhero can kill you

Being a work superhero can kill you

Someone close to me is working himself to death and he’s not yet 30. We’re talking about regular 19 hour work sessions from 7am to 2am the next morning – not once a week but sometimes [...]

Three mistakes to avoid in your career

Three mistakes to avoid in your career

We’ve all messed up at some stage in our careers – some more than others, and some with far bigger repercussions than others. So most of us know the feeling to varying degrees. But putting these [...]

How becoming an expert can boost your career

How becoming an expert can boost your career

How long do you plan to work? 30, 40, 50 years? It’s a long time to be doing the same thing, and boring too. Not to mention potentially career limiting… unless of course you become a [...]

The day social media killed your job chances

The day social media killed your job chances

A US-based friend showed me an extraordinary Facebook exchange the other day. A company employee had mouthed off at someone on their private FB page with some of the most colorful language I have seen online [...]

Job seekers: How do you stand out from the crowd?

Job seekers: How do you stand out from the crowd?

What differentiates you from the tens if not hundreds of other people applying for your dream job? What do you stand for that will separate you from the crowd? Have you built an area of specialty [...]

The dawn of the ‘Contsumer': Are you prepared?

The dawn of the ‘Contsumer': Are you prepared?

If the research findings by B2B Content Marketing Trends is anything to go by, then content marketing has moved from buzz word to an absolute must have for B2B companies. Given the sheer weight of information [...]

The 3 key challenges of leveraging your thought leadership internally

The 3 key challenges of leveraging your thought leadership internally

In my last post on Firebrand’s blog I wrote about the power of using thought leadership for motivating and inspiring employees and the role it can play in your retention and talent attraction strategy. While your [...]