Archive for 'Author Archive'
A US-based friend showed me an extraordinary Facebook exchange the other day. A company employee had mouthed off at someone on their private FB page with some of the most colorful language I have seen online [...]
What differentiates you from the tens if not hundreds of other people applying for your dream job? What do you stand for that will separate you from the crowd? Have you built an area of specialty [...]
If the research findings by B2B Content Marketing Trends is anything to go by, then content marketing has moved from buzz word to an absolute must have for B2B companies. Given the sheer weight of information [...]
In my last post on Firebrand’s blog I wrote about the power of using thought leadership for motivating and inspiring employees and the role it can play in your retention and talent attraction strategy. While your [...]
Anyone who thinks that thought leadership is purely an external function aimed at influencing clients and new business prospects, is seriously limiting their potential. Used properly, it is a very powerful tool for motivating and inspiring [...]
If you are a communicator, work in public relations, marketing or communications, you are bound to have heard of, or are deeply involved in, thought leadership marketing. Some people groan at the mention of the word, [...]