Archive for 'Author Archive'

4 reasons why CEOs still don’t invest in digital marketing

4 reasons why CEOs still don’t invest in digital marketing

There are thousands of research documents, millions of opinions, and the experience of almost everyone on the planet that digital is the new normal. Smartphone penetration is ridiculously high, with the passionate debate about Android vs. [...]

5 reasons you’re a mediocre marketer

5 reasons you’re a mediocre marketer

Advertising is everywhere. It’s pervasive and influences daily life. There are many great marketing managers out there, and many up-and-coming professionals wanting to get into the field. The problem is that far too often, marketing programs [...]

How to be an amazing digital marketer

How to be an amazing digital marketer

Recently I’ve written about my perspective on the role of a modern CMO and have given tips on how to climb the corporate ladder if you’re a digital marketer. However, not everyone aspires to be a [...]

The key skills needed to be a successful CMO

The key skills needed to be a successful CMO

Last month I wrote a blog post on how a digital marketing executive can get to a Marketing Director or CMO role. It raised a lot of debate about whether a specialist in any form of [...]

From digital marketing executive to CMO: 10 tips to get to the top

From digital marketing executive to CMO: 10 tips to get to the top

If you want to be a CMO or Marketing Director at a big brand and currently work in social media or digital marketing, you’re probably not going to make it. The fact is, you’re in the [...]

Top 10 marketing activities you should be doing in 2013

Top 10 marketing activities you should be doing in 2013

A new year brings the usual personal new years’ resolutions: get healthy, lose weight, look for romance or find a new job. But what are you doing about your professional resolutions?  If you’re a marketer, here [...]

7 steps to creating employee brand ambassadors using social media

7 steps to creating employee brand ambassadors using social media

Have you ever had a customer track you down via Facebook, LinkedIn or Twitter to resolve a problem for them? What about a friend asking you for advice about a product that’s made by the brand [...]

The future of Mobile Marketing is NFC (Near Field Communication)

The future of Mobile Marketing is NFC (Near Field Communication)

One of the biggest challenges facing marketers now is how to effectively use mobile for marketing. Most of the conversations on mobile marketing are focused on creating a HTML5/WAP site, building an App on iOS or [...]

Agencies, media & digital companies: Your sales pitch sucks

Agencies, media & digital companies: Your sales pitch sucks

I believe passionately in the power of professional networking. Almost every day I receive an approach from an advertising/marketing agency, media owner, technology provider (particularly around mobile apps right now) or people looking to work for [...]