Archive for 'Author Archive'

11 rules for powerful Twitter marketing

11 rules for powerful Twitter marketing

Twitter is changing. The cute bird has gone public, introduced self service advertising, and is verging on visual. I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. [...]

10 social media marketing trends to watch in 2014

10 social media marketing trends to watch in 2014

Today social media has become serious business. The legacy players in technology – IBM, Oracle, and Adobe amongst others – have acquired start-ups, built and are evolving “Enterprise Class” social media marketing platforms and infrastructure. Facebook and Twitter [...]

How to market your content on Google+

How to market your content on Google+

Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle. It is embedded in and across all Google’s web assets [...]

How digital marketers engage on Twitter

How digital marketers engage on Twitter

Social media has made it possible for us all to be digital marketers. The reality is, that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You [...]

62 tips for your social media marketing toolbox

62 tips for your social media marketing toolbox

Social media marketing is moving away from its exciting adolescent phase to a more mature grownup status. The dreaded phrase “what is the return on investment” is now seen as a conversation that needs to happen. Learning to [...]

7 digital trends to include in your marketing plan

7 digital trends to include in your marketing plan

Marketing has been democratised. The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell [...]

37 tools and resources for blogging and social media marketing

37 tools and resources for blogging and social media marketing

Social media and blogging have gone from being an activity you did for just fun and pleasure, to serious business.  If you mean business and need to market and/or monetise your company, personal brand, website, or [...]

21 social media facts, figures and statistics for 2013

21 social media facts, figures and statistics for 2013

Social media networks were a novelty 5 years ago, but today they are no longer debated around the dinner party table. The conversation has moved on. Facebook is now part of most people’s online lives, Twitter is [...]

6 things you didn’t know about Twitter

6 things you didn’t know about Twitter

Twitter was never meant to be a social network. In fact, Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed. Did you know this [...]

Social media marketing: What is the ROI?

Social media marketing: What is the ROI?

The big question that is often asked about social media when it comes to investing money, resources, and time is “what is the return on investment?” Some pundits will say that’s not the right question because [...]