Archive for 'Author Archive'

10 content marketing mistakes to avoid

10 content marketing mistakes to avoid

Content marketing is time-consuming. Blog posts take hours to write, great images need to be found or created, and those social networks need to be managed and nurtured. It is often not done or persisted with [...]

10 skills a digital marketing professional MUST have to succeed

10 skills a digital marketing professional MUST have to succeed

Being a digital marketer means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and [...]

10 tips to succeeding at mobile content marketing

10 tips to succeeding at mobile content marketing

There is a seismic shift in media. Digital mobile media is redefining how we read, view, and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the [...]

10 essential skills of a social media manager

10 essential skills of a social media manager

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect [...]

10 content marketing lessons from the world’s fastest growing websites

10 content marketing lessons from the world’s fastest growing websites

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated, and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are [...]

4 steps to content marketing success

4 steps to content marketing success

The content marketing cycle At the end of the day the sales and engagement funnel is not a 20 step scientific formula. None of us follow a straight path to purchase – its a circuitous and winding journey [...]

How to post content on LinkedIn’s publishing platform (& why you should be)

How to post content on LinkedIn’s publishing platform (& why you should be)

In a fast moving digital world, standing still is not an option. It means trying new tactics and experimenting. It means failing fast and often. The social web allows you to do that. The challenge is [...]

The top 10 WordPress plugins to use in 2014

The top 10 WordPress plugins to use in 2014

If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use – both for you and your visitors. This is one reason why WordPress plugins [...]

11 rules for powerful Twitter marketing

11 rules for powerful Twitter marketing

Twitter is changing. The cute bird has gone public, introduced self service advertising, and is verging on visual. I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. [...]

10 social media marketing trends to watch in 2014

10 social media marketing trends to watch in 2014

Today social media has become serious business. The legacy players in technology – IBM, Oracle, and Adobe amongst others – have acquired start-ups, built and are evolving “Enterprise Class” social media marketing platforms and infrastructure. Facebook and Twitter [...]

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