Archive for 'Author Archive'

Social media marketing: What is the ROI?

Social media marketing: What is the ROI?

The big question that is often asked about social media when it comes to investing money, resources, and time is “what is the return on investment?” Some pundits will say that’s not the right question because [...]

The 30 most popular WordPress plug-ins

The 30 most popular WordPress plug-ins

WordPress is the engine that drives over 150 million blogs on the World Wide Web. It is open source software that provides access for developers to create add on-ons (plug-ins) that increases its functionality for users [...]

20 ideas for content that people love to share on social media

20 ideas for content that people love to share on social media

Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest [...]

6 social media trends you should not ignore in 2013

6 social media trends you should not ignore in 2013

In 2012, some very significant social media events happened which have paved the path for some exciting trends in 2013. Facebook bought Instagram for $1 billion and then went public. The question is, will Instagram survive [...]

23 tips for creating content that Google loves [Infographic]

23 tips for creating content that Google loves [Infographic]

Since starting my blog I have focused on two key activities: Creating content that is relevant and adds value, and building tribes on social networks. I didn’t focus on ‘optimising’ my site for search engines (also [...]

How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic]

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network? It [...]

How 5 creative brands pin on Pinterest

How 5 creative brands pin on Pinterest

On this planet of over 7 billion people, 2 billion internet users with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in [...]

10 ways social media technologies are adding value

10 ways social media technologies are adding value

With the use of Social media technologies we can, at almost no cost, connect with like-minded “tribes” globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face-to-face [...]

5 Google+ resources & tips for business – plus infographic

5 Google+ resources & tips for business – plus infographic

In viewing the philosophy and personas of the the top three social networks — Google+, Facebook and Twitter — all are taking and staking different positions online. - Google sees Google+ as core to its online [...]

10 creative ways to market your business on Pinterest

10 creative ways to market your business on Pinterest

Marketing used to be simple. You placed an ad in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business. Now [...]