Archive for 'Author Archive'

The role of social media in crisis communications

The role of social media in crisis communications

Anyone in Public Relations knows what it’s like dealing with a PR crisis. But since brands and consumers are more interconnected then ever before through social media, the same reasons that make social media so powerful [...]

Social Commerce: Does it work, or not?

Social Commerce: Does it work, or not?

Social Commerce, sometimes abbreviated as “s-ecommerce”, or social selling is fairly new. It was born around the time advertising crept into your Facebook newsfeed and uses peer-to-peer communication to drive sales. Wikipedia defines it as “using social [...]

Cultural fit: How to match your skills and personality to a job

Cultural fit: How to match your skills and personality to a job

Do you know the worst thing about being a recruiter? Telling talent they didn’t get the job. It sucks. If I’ve done my job properly, the short listed candidates are all very qualified, smart and have [...]

How to find your next job using social media

How to find your next job using social media

So, we all know that LinkedIn is the fastest growing passive talent network used by HR, internal recruiters and recruitment agencies to source and headhunt candidates and that if you’re not listed on there you’re living [...]

Omni-channel marketing: why all the fuss?

Omni-channel marketing: why all the fuss?

Multi-, and Omni-channel: these terms are thrown around all the time, sometimes even used interchangeably when in fact they are different concepts. The best way to think of omni-channel is to see it as an evolution [...]

Thinking about resigning? How NOT to do it

Thinking about resigning? How NOT to do it

So, you’ve been offered a new job, you’ve signed on the dotted line and are envisaging the exciting career prospects ahead of you when suddenly you realise you have to resign. Oh, the dreaded resignation. It [...]

10 marketing / advertising trends to focus on in 2013

10 marketing / advertising trends to focus on in 2013

Over the last few years, the ways a company can engage with a consumer have increased exponentially. Social, local, mobile, augmented reality, QR codes, popup shops – all these new channels have come onto the scene [...]

What makes an exceptional Marketing Manager?

What makes an exceptional Marketing Manager?

A big part of a company’s success or failure is directly tied to the effectiveness of its marketing efforts. Whether a company has a dedicated Marketing Manager, or they outsource marketing efforts to an agency, marketing [...]

Exciting digital & innovative trends happening in the retail industry

Exciting digital & innovative trends happening in the retail industry

Amongst the perceived doom and gloom facing the retail industry both locally and globally, I’ve noticed some gem ideas and innovations from retailers that show that even in tough times you can still be creative, cut [...]

A résumé – your future on a piece of paper

A résumé – your future on a piece of paper

Ah, the résumé, that little piece of paper that can literally change your career and your life. The brilliant Tim McNamara wrote recently about résumés and the importance of being honest, both about your strengths and, [...]