Archive for 'Social Media'

Why to #selfie is to be human

Why to #selfie is to be human

Every new technological advance creates a band of doomsayers lead by both pro- and pop-psychologists, and these days aided and abetted by the TV Breakfast Show hungry for psycho-babble on every conceivable topic – and of [...]

The Internet of Things (IoT) is here & it’s going to change everything (again)

The Internet of Things (IoT) is here & it’s going to change everything (again)

IoT? It’s all about the IF and THEN The idea of the Internet of Things (IoT) has been around since 1999 (ref. Kevin Ashton), though it’s garnered more interest recently as the cost of sensors have [...]

How to manage both a professional and personal brand

How to manage both a professional and personal brand

I recently spoke at the Social Media Risk Reputation forum in Sydney where one of the most frequently asked questions was how to manage the blurring of professional and personal brand. Specifically, many delegates wanted to know if [...]

Grow your influence by becoming a passionate connector of people

Grow your influence by becoming a passionate connector of people

Anyone today can leverage social media’s ‘digital steroids’ to muscle up their networking efforts. But to do it in a strategic way, with heart and purpose, takes focus and not inconsiderable effort. Importantly, you’ve got to [...]

7 questions you need to answer before you launch a marketing newsroom

7 questions you need to answer before you launch a marketing newsroom

The internet begat social media, which begat content. Now we’re all trying to ‘feed the beast’ as the world hungers for things to look at on their screens and brands long to be providers of those [...]

10 tips to take your business blog to the next level

10 tips to take your business blog to the next level

One of the most exciting parts of my previous remit as Social Media Manager at MYOB was managing MYOB’s blog, The Pulse. What began as a small blog, with no clear content strategy and low visitation, [...]

Social media, big data, and recruiters – What all job seekers need to know

Social media, big data, and recruiters – What all job seekers need to know

Much has been made of social media’s power for personal branding and building profile, but some still don’t see it that way. Some see it as a distraction, as nothing too serious, a thing that’s not [...]

Feeling social fatigue? Try these digital strategies to refocus your online energy

Feeling social fatigue? Try these digital strategies to refocus your online energy

Although social is a rich source of information, connection, and almost magical synergy, those of us who love it know it’s a demanding master; unchecked it leads to overwhelm and fatigue. Instead a disciplined approach to [...]

The new skills you need for the digital age

The new skills you need for the digital age

The changing nature of the skills we need to be successful Five years ago having ‘Social Media’ in your title was avant-garde. This didn’t last long though. As businesses struggled to build capability the number of [...]

Do you really want to work for managers who fear the use of social media?

Do you really want to work for managers who fear the use of social media?

It’s popularly said that the reason many C-level execs have difficulties “accepting” social media in business is because of the word “social”. This apparently makes these executives fear that their people will muck about all day [...]