Archive for 'Tag Archives: 'communication''

Communication: Why is it a low priority for big brands?

Communication: Why is it a low priority for big brands?

This past weekend, I had a very frustrating situation involving an airline who is known for their poor service, however I thought I’d give them a “fair go”. I headed to the airport, looking forward to [...]

People don’t leave companies – they leave leaders!

People don’t leave companies – they leave leaders!

I have employed thousands of people over the years. And every time one resigned, a little part of me died. (OK, I lie. I have actually danced a celebratory jig around my desk on the odd [...]

Are you an E-Mail E-diot?

Are you an E-Mail E-diot?

It seems the more ways they invent for us to communicate, the worse we become at it. Email is pretty old-school these days (and I believe smart companies will replace it, internally at least, with a [...]

Organisational change and the importance of your employer brand

Organisational change and the importance of your employer brand

Market pressures, increasing regulation, decreasing revenues, reputational erosion and other internal and external forces often stimulate the requirement for organisational change. In response, organisations may embark on structural, strategic or operational changes to move them to [...]

How to leverage employer brands to attract top talent

How to leverage employer brands to attract top talent

In such difficult economic times, when high unemployment levels and rumors of fiscal peril abound, it can be easy for internal recruiters and HR to assume that they have the pick of the litter when hiring [...]

Agencies, media & digital companies: Your sales pitch sucks

Agencies, media & digital companies: Your sales pitch sucks

I believe passionately in the power of professional networking. Almost every day I receive an approach from an advertising/marketing agency, media owner, technology provider (particularly around mobile apps right now) or people looking to work for [...]

Thrive at this one trait, and so will your career!

Thrive at this one trait, and so will your career!

It can take intrepid game watchers years of effort to see ‘The Big Five’ in the African bush. Yet I saw all five in the first three hours that I went looking last month. Buffalo, lion, [...]

The 3 key challenges of leveraging your thought leadership internally

The 3 key challenges of leveraging your thought leadership internally

In my last post on Firebrand’s blog I wrote about the power of using thought leadership for motivating and inspiring employees and the role it can play in your retention and talent attraction strategy. While your [...]

10 rules of communication for leaders

10 rules of communication for leaders

I find managing a business really difficult. Seldom a week goes by that I don’t think I could have done something better. And of course as a leader, communicating the vision, communicating change, communicating expectations – [...]

The do or die moment of truth for your business

The do or die moment of truth for your business

There is one moment in every client relationship that decides our fate. It’s our most critical interaction with a client – ever. If we handle this well, our relationships thrive. Get this moment wrong, and it’s [...]