Archive for 'Tag Archives: 'content''

7 questions you need to answer before you launch a marketing newsroom

7 questions you need to answer before you launch a marketing newsroom

The internet begat social media, which begat content. Now we’re all trying to ‘feed the beast’ as the world hungers for things to look at on their screens and brands long to be providers of those [...]

10 tips to take your business blog to the next level

10 tips to take your business blog to the next level

One of the most exciting parts of my previous remit as Social Media Manager at MYOB was managing MYOB’s blog, The Pulse. What began as a small blog, with no clear content strategy and low visitation, [...]

Feeling social fatigue? Try these digital strategies to refocus your online energy

Feeling social fatigue? Try these digital strategies to refocus your online energy

Although social is a rich source of information, connection, and almost magical synergy, those of us who love it know it’s a demanding master; unchecked it leads to overwhelm and fatigue. Instead a disciplined approach to [...]

10 content marketing lessons from the world’s fastest growing websites

10 content marketing lessons from the world’s fastest growing websites

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated, and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are [...]

4 steps to content marketing success

4 steps to content marketing success

The content marketing cycle At the end of the day the sales and engagement funnel is not a 20 step scientific formula. None of us follow a straight path to purchase – its a circuitous and winding journey [...]

How to post content on LinkedIn’s publishing platform (& why you should be)

How to post content on LinkedIn’s publishing platform (& why you should be)

In a fast moving digital world, standing still is not an option. It means trying new tactics and experimenting. It means failing fast and often. The social web allows you to do that. The challenge is [...]

Brands + Newsrooms: a recipe for narcissism?

Brands + Newsrooms: a recipe for narcissism?

The talk behind content marketing is turning into cash as brands start to build the physical infrastructure and hire the talent to go ‘fully operational’ with in-house newsrooms. I’ve seen at least three brands recently unveil [...]

3 reasons why your company should blog (and they’re probably not what you think)

3 reasons why your company should blog (and they’re probably not what you think)

I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we [...]

What talent do you need to create and execute your content strategy?

What talent do you need to create and execute your content strategy?

We all know that organisations love to get onboard with the latest craze which these days seems to be all things content. With content still a relatively new discipline, it is very common for organisations to [...]

Marketing is about to invent a new kind of expert: the Data Storyteller

Marketing is about to invent a new kind of expert: the Data Storyteller

These are confusing times for brands, and the people charged with growing them. On the one hand, we need to ensure the ROI of everything, while on the other we must pursue constant innovation. We need [...]